PROJECT_MR.BURRITO_3
CLIENT:
MR BURRITO AB
ROLE:
CONTENT CREATIVE
ABOUT:
As a content creator for Mr. Burrito, I handle photography, video production, and social media content to showcase the restaurant’s California/Mexico-inspired food and atmosphere. My work focuses on creating engaging visuals that enhance brand identity and attract customers.
SOCIAL MEDIA
PRESENCE.
As a content creator for Mr. Burrito, I handle everything from planning, to shooting and editing. Through targeted content, short from editing and creative storytelling, I boosted their social presence by 1,037%, driving increased engagement and brand awareness.
CAMPAIGNS
As the creative behind Mr. Burrito's social media presence, I produce weekly content for Instagram and TikTok, from filming and editing to posting. I also plan and execute creative campaigns—such as our Christmas initiative where we placed 100 golden gift boxes around Odenplan filled with discount codes and small surprises, supported by engaging video content to drive both online and in-store engagement
VIEWER ENGAGEMENT AND INTERACTIVE CONTENT
The campaign reached over 160,000 views on TikTok, significantly boosting brand visibility and engagement.
To boost engagement and build community around Mr. Burrito, I create interactive campaigns that invite viewers to be part of the experience. One example is the 2kg Burrito Challenge, where we built anticipation through teaser videos and behind-the-scenes content, leading up to a live competition between two selected followers. The campaign generated strong viewer interaction, increased foot traffic, and showcased the brand’s fun and bold identity.
CONTACT ME: