PROJECT_KEJSAR_2

CLIENT:

KEJSAR AB

ROLE:

HEAD OF CREATIVE

ABOUT:

As Head of Creative at Kejsar, I lead the creative direction for various projects, including creating impactful ads, editing content, and planning and directing photo and video shoots. I develop brand boards to ensure a cohesive visual identity across all channels and collaborate closely with the team to bring creative concepts to life. My role is focused on maintaining high-quality standards and driving innovative ideas that align with Kejsar's vision.

I create engaging ads and marketing materials that align with Kejsar’s brand identity. From social media campaigns to paid promotions, my work focuses on driving attention and increasing brand awareness, but most importantly, to show the people Kejsars luxury-street vision. We usually hire a filmer - and I do some post-production.

VIRAL TIKTOK

This TikTok right here blew up, generating 12.1 MILLION views and over 800,000 likes. Looking back, sure—I’d edit it differently today. But the thing is: IT WORKED!

So, why did this video go viral internationally?

First, it’s short and engaging. At just 14 seconds, it grabs attention fast. The first three seconds hook viewers, making them wonder what’s about to happen.

Second, it builds anticipation. A man holds an expensive gold chain, paired with the text “when you try to be nice for once”. Instantly, viewers sense something will go wrong—but how?

Finally, it nails comedic timing. The chain falls into the water, and I enhanced the moment with two memes:

A voice-over and pause to capture the characters' reactions before disaster.
A classic facepalm meme to seal the punchline.

Sometimes, the perfect mix of suspense, relatability, and humor is all it takes to go viral.

IMPROVED VISUAL
IDENTITY

Kejsar wanted a new logo that felt modern while maintaining a strong streetwear presence. My mission was to understand their vision and bring it to life.

The old logo was minimal, using a simple font, but it lacked personality. I aimed to elevate it by combining sharp edges for a touch of luxury with a font that reflects hip-hop and street culture. The subtle arch adds character, making the new logo more dynamic while keeping it balanced.

Today, Kejsar uses both logos strategically across different contexts, blending tradition with a fresh new identity.

NEW

OLD

DESIGN &
3D MOCKUPS

Once in awhile I do some designing and mockup making. Sketched in photoshop and finalized in Blender.

GIFs

GIFs are a powerful tool for building brand awareness. We created both branded GIFs that keep the focus on the company and versatile GIFs that can be used in various scenarios—while always ensuring the brand name is subtly integrated.

We've med 27 GIFs- generating over 15 MILLION views.