PROJECT_SMP_1

CLIENT:

SONY MUSIC PUBLISHING SCANDINAVIA

ROLE:

CREATIVE, GRAPHIC DESIGNER

ABOUT:

Rebranding of Sony Music Publishing Scandinavia’s social channels. I developed cohesive design templates, conducted in-depth research, and created moodboards to refine the brand's visual identity. My work ensured a fresh, modern, and consistent look across digital platforms, enhancing engagement and brand recognition.

THE FIRST STEP

The first step in the Sony Music Publishing Scandinavia rebranding project was research and analysis, guided by their brand guidelines and content needs.

Sony Music Publishing provided a list of required assets, including templates for posts, videos, and stories—both still and motion—for categories like New Music Friday. They also shared a set color palette and typography.

I analyzed their existing social media presence, researched industry trends, and developed moodboards to refine their visual identity. This groundwork ensured a fresh, cohesive direction for the new templates and digital assets.

TRYING, TESTING,
EXPERIMENTING.

The next step was design and experimentation. Using the brand guidelines and content requirements, I started creating templates for posts, videos, and stories. I explored different layouts, typography treatments, and visual elements to ensure consistency while keeping the designs fresh and engaging.

THE RESULT

In the third step, I refined the templates based on feedback and usability testing. I adjusted layouts, typography, and motion elements to ensure they aligned perfectly with Sony Music Publishing’s brand identity. Once finalized, I prepared the assets for seamless implementation, ensuring they were optimized for different formats and platforms. These are some of the final templates.